OVERVIEW
Specializing in improving the scope of existing Yellow Pages
directories and developing the ideal scope of new products, both
domestic and international.
PUBLISHERS CAN EXPECT THE FOLLOWING
RESULTS:
- Larger selection for directory users
- Greater reach for the advertisers
- More robust revenues for the publisher
SERVICES FOR THE PUBLISHER INCLUDE:
- Compilation of research questions
- Focus group interviews with users and advertisers
- Design collateral for sales campaigns
- Instruction of sales force on the benefits and values of the
new scopes
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